Technology and Gender issues??

At the very first, our group was annoying about how the technology relevant and related to gender issues.

Here, after many times discussion and been idea-rejected by tutor and some team mates, we had finally set up our objectives on creating this blog. The technology we are talking about is communication technology, while the gender refers to men, women, as well as transgender.

Firstly, we are going to find out that, whether gender issues has been emphasized via communication technology which are including tv commercial, advertistment, and new media, or, oppositely communication technology is leading the society towards gender equality?

Futhermore, our group is going to discuss why or how the discrimination and perception upons both male or female or even transgender still exists in this well developed society? Is it possible to eliminate these discriminations n perceptions with the power of communication technology? Or in other way, these elements are reinforced because of the media?

Why our odjectives are in question form? Because we don’t have an answer yet, and hopefully every reader will find the answer together with us.

This week, we will discuss is tv commercial reinforcing inequality between sexes. Commonly the image shows in advertistments is aggressive independence of men and the passive dependence of women. Is this represent the real situation, or it is just emphasizing the notion of gender? We have prepared 2 tv commercials to do this discussion, hopefully when you enjoy the video, you will have some comment too to speak out!